mackenzian

Keisha E. McKenzie | communication | systems | social good

Seth Godin

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The price of the purple cow

Seth Godin, who posts thoughts on marketing, value, and originality on his blog every day, published the book Purple Cow back in 2003. Online marketing hadn’t yet peaked then but web marketers were already challenging conventional advice about how businesses should map out and manage their public-facing communication, influence and impact, and reputation. Purple Cow […]

In foreground pink and shadow: orchid blooms; in background in bright midday light, the urban landscape of lower Manhattan and the Hudson River. The sky is very blue, with a few low-horizon white clouds.