Left: A new concept with legs. Right: A brain with bug eyes and gaping mouth waving a sword in each hand. Speech bubble: “Have no fear. I will kill it with swords!” If you’ve ever scribbled a rough denial in the margin of a book that challenged your core beliefs, you’ve experienced some of the […]
Why information fails
Last month, the London Guardian reported that the mantra of the Brexit campaigners was “Facts don’t work… You have got to connect with people emotionally.” MSNBC’s Maddow Show contributors also fretted about this political information approach spreading to Europe from the United States. But emotion-heavy, data-light appeals have long been part of British and continental […]