mackenzian

Keisha E. McKenzie | communication | systems | social good

audience

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More visible and less understood

I first read the phrase “context collapse” from civic tech analyst Zeynep Tufekci and sociologist Tressie McMillan Cottom. For more than six years, Zufekci and Cottom have each written about how social media popularity collapses the boundaries between digital audiences. By becoming extremely popular (“going viral”), information shaped for one audience can rapidly become information […]

In foreground pink and shadow: orchid blooms; in background in bright midday light, the urban landscape of lower Manhattan and the Hudson River. The sky is very blue, with a few low-horizon white clouds.