Are you on Network for Good’s mailing list? All the product placement aside, subscribing is worth it for content like their white paper on ten fundraising areas to master this year.
10 Fundraising Mantras for 2013 includes some smart recommendations about testing the most effective ways to approach prospective donors, stepping into donors’ shoes when crafting communications, and nurturing relationships with a long-term view rather than for the length of your current campaign.
You’ll probably already be working on some of the Network’s suggestions, but if you need a little cross-functional boost to get them done, use an external white paper like this to share ideas and build credibility with peers in other sectors of your organization.